To coincide with Go Green Week 2010, Degrees Cooler teamed up with Every Can Counts to run the Can Film Festival which offers film-goers the chance to see a film simply by recycling empty drink cans.
The campaign is working with both staff and students to help increase recycling awareness by bringing a fun yet serious message to Go Green Week.
The Can Film Festival was launched at London South Bank University and has subsequently been held across the country at other Degrees Cooler participating universities.
Rick Hindley of Every Can Counts said: “Of the eight billion drink cans sold in the UK each year, around half still end up in landfill. We can still dramatically improve on these figures if we focus on recycling outside of the home. Degrees Cooler offers us a fantastic opportunity to expand Every Can Counts and engage with a very important audience.
Mervyn Jones, manufacturing programme manager at WRAP, added: “Today’s students are very much the leaders of tomorrow. Awareness of importance of recycling amongst this demographic is gradually increasing and programmes like Degrees Cooler and Every Can Counts help to turn this awareness into action.”
You can view the video here.
